Getting accurate information about your audience and how they navigate your website can be difficult without the right tools. One of the best ways to monitor audience activity on your site is with an analytics plugin. With this plugin, you’ll know how many users visit your blog/website, what web pages they are engaging with, how long they spend on the website, and how effective your campaigns are. The vital information you get from this plugin will help you make important decisions on your business, audience, and marketing strategy.
With an analytics plugin, you get to keep track of your website’s data, metrics, and insights from your WordPress dashboard. Picking the right plugin can be quite a task with lots of options on the internet. To help you, we’ve come up with a list of the best analytics plugins for WordPress.
What can an Analytics plugin do?
Analytics plugin can be used to track user behavior and interactions on your WordPress website. There are several services that will work without a plugin, such as Google Analytics. However, using a plugin will give you much more control over the reporting and analytical features. It can be customized the way you want to meet your business needs.
Apart from that, if you do not want to use a third-party tracking service, there are certain plugins that will allow you to implement custom tracking and analytical functionalities on your WordPress website. This will ensure the privacy of your data without sending them to third parties.
An analytic plugin usually tracks the details such as the number of sessions, page reviews, bounce rate, and time on the page. Advanced analytical plugins also provide you with details such as different user interactions such as cursor movement, user interests, and advanced reports.
The best Analytics Plugins for WordPress
A good analytics plugin on your WordPress website is like having a personal analyst to let you know more about your users and website. You can measure, manage, and improve your website stats using it. These are the best analytics plugins for WordPress websites –
This popular plugin was formerly known as Google Analytics Dashboard for WP (GAWDP). ExactMetrics is a free plugin that was designed to be user-friendly; you can track your website insights right from your WordPress dashboard. It makes analytics reports easy to understand. So, even beginners can enjoy this plugin.
The reports keep you up to date with details like bounce rate, social networks, organic searches, traffic channels, sessions, and page views. It gives you the power to fully customize the tracking code depending on what you want to focus on. ExactMetrics also provides real-time and demographic statistics that can help you optimize your pages.
If you’re looking for a free plugin that can answer all your WordPress analytics needs, then you should look at WP Statistics. It is easy to install and navigate from your WordPress dashboard and uses simple graphs and charts to analyze website statistics. Also, it helps track website visitor data like location, webpages, search engines, and referring sites, and it supports real-time stats on your website. WP Statistics lets you set access levels to protect your analytics reports. It can also send automatic statistics summary to your email address at a scheduled time
This plugin adds simplicity to analytics without flooding your dashboard with statistics. It does a good job of adding Google Analytics tracking code to all the pages on your website. Thus, providing you with easy access to website insights and data. You can insert the tracking code in the footer or header which then implements on all the web pages of your WordPress website.
GA Google Analytics also enables the customization of the tracking code. The plugin is free, but to get additional features like opt-out for visitors, you’ll have to upgrade to the pro version.
From the search engine giants, Site Kit is a new plugin that guarantees the automatic tracking of every event on your WordPress website. It tracks all the actions on your website; the clicks, taps, page views, etc. Also, it focuses on automatic events when it comes to website performance tracking. With Site Kit, you can generate custom reports, views, and track individual users across various separate devices. It can also help eCommerce websites and apps to monitor conversion statistics and track onsite events automatically.
This is one of the most popular analytics plugins for WordPress websites. MonsterInsights is the plugin to go for if you want comprehensive information on your website. You don’t need coding knowledge to install the plugin or access the Google Analytics data. You can get started with just a few clicks. Its user-friendly interface reveals your site’s performance from your WordPress dashboard. It shows detailed and real-time reports about your website visitors like location, device, gender, and other audience or behavior metrics.
There is a Forms addon that monitors form submissions and conversion rates. The premium version of this plugin covers eCommerce tracking, event tracking, affiliate link tracking, and advertisement tracking.
This plugin is useful for tracking events and understanding visitor behavior on your website. With no coding required, you can study audience activities leading to a conversion. it is easy to send events to Google Analytics when a visitor reaches specific parts of your WordPress site or takes an action on your page.
WP Google Analytics Events has lots of benefits which include tracking links and forms, checking the performance of call-to-action buttons, and in-page navigation. Also, the premium version offers other fantastic features including YouTube and Vimeo tracking.
This is a freemium plugin for WordPress analytics. It has a simple installation process that involves adding the tracking code to your website. Just like MonsterInsights and some other plugins, it lets you view your Google Analytics report right in your WordPress dashboard. It presents key information like page views, social media statistics, top referrers, and top keywords to you in a format that is easy to understand. You can check the analytics of every page and post and use different add-ons to improve its functionality. These add-ons offer eCommerce tracking, email notifications, real-time statistics, and campaign statistics.
Clicky Analytics is a plugin that focuses on real-time statistics. it simplifies your analytics and shows your important data on the dashboard. With this plugin, you can access your data from your mobile phone. It can be used to track website insights such as visitors’ actions, bounce rate, average time on site, campaigns, and so on. Access to real-time monitoring is one of the beneficial features of this plugin. It has both free and paid plans. Features like video analytics and custom data tracking are only available with the paid version.
If you’re looking for an analytics plugin for your eCommerce website, this free WordPress plugin is the way to go. It is not like your typical Google Analytics plugin. However, it will carry out all e-commerce and e-commerce-related analytics. From your WordPress dashboard, you can access statistics such as customer behavior, product, and sales analysis.
This plugin also provides you with sales performance reports, checkout behavior reports, product performance reports, and shopping behavior reports. These reports will help improve your marketing strategy and help you provide better products to customers.
Google Analytics by 10Web is an easy-to-install analytics plugin that will provide insights on your website metrics. It allows you to create custom reports, view statistics, and manage and set goals from your WordPress admin panel.
With this plugin, it is easy to keep track of important data about your paid advertising campaigns because it is integrated with Google AdSense and Google Ads. Other features you’ll enjoy with this plugin include alerts on the metrics level and automated sharing of emails. They also offer good customer support should you have any issues.